A business is only as successful as its marketing strategy. While some marketing techniques may pull out all the stops and adopt a more direct approach for reaching customers, there are some simpler methods that can be equally as effective, if not more so. External signage is one such marketing method that has stood the test of time for many years and continues to appeal to business owners and customers alike. External signage can serve many purposes in a marketing strategy, all to great effect. This guide explores the importance of an outdoor sign for your business and how implementing such a sign can help improve the overall success of your business.

Attract consumer attention

The importance of an outdoor sign for your business generally stems from its ability to attract the attention of consumers. Your business’s external signage often serves as a consumer’s first introduction to the business itself, so it’s imperative that it makes a good first impression. Signage that makes a strong statement is more likely to catch a customer’s eye and draw them in to learn more about the business. External signage is as effective for drawing in new consumers as it is for enticing returning customers. Even simple signage can attract consumers when designed well. A well-designed sign that displays the business’s operating hours or even a simple “open” sign can work to draw in customers. At Jantec Neon sign, we offer a range of outdoor signs for businesses, including custom signs and neon open signs for sale. Regardless of the style, you can rest assured that a neon sign will attract consumer attention in no time.

Maintain an air of professionalism

Consumers want to know that they are conducting business with a professional and trustworthy institution, and the overall design of your storefront will play a large part in this. If your business appears shabby and poorly maintained, consumers will assume that you conduct business in the same lackadaisical manner. Displaying professional signage on the exterior of your business, however, suggests to consumers that you can be trusted. Additionally, when faced with two storefronts, one that maintains a clean and tidy appearance and one that does not, consumers will be more likely to choose the former. Utilizing professional signage will therefore help you set yourself apart from the competition and establish a reputation of trustworthiness and reliability.

Simple and effective advertising

Outdoor signs are extremely important for businesses in areas that receive a lot of foot traffic. This type of marketing reaches consumers where they are, rather than going out of your way to advertise to them. Your signage may not draw in every shopper who walks past your store, of course. But if the signage is designed in an appealing manner, it will stick in their mind long after they pass your store and will increase the likelihood that they will search for your business online or make a return visit in the future.