Signage plays an important role in advertising for many businesses across a variety of industries. As such, designing an eye-catching yet informative sign becomes all the more important. Because you can style neon signs in almost any shape and color, one can easily become overwhelmed when faced with the endless array of design possibilities. The following dos and don’ts of designing a neon sign logo will help you stay on course so you can see your design vision through to a dazzling final product.

DO

Consider color

Color is a very important factor in the design of any advertising tool, including neon sign logos. When selecting the colors for your neon sign logo, be sure to consider color theory and color psychology. Color theory determines how certain colors interact with each other and appear when placed alongside one another. Certain color combinations appear more pleasing to the eye or will provide a more eye-catching contrast that will help draw customers in. Color psychology, on the other hand, refers to the emotional connections humans have with certain colors. Choosing vivid colors with a strong emotional association can improve the overall impact of the sign.

Be straightforward

One reason some businesses choose neon signs over other types of signage is that they’re decorative as well as informational. Though neon signs are more decorative than other types of signage, it’s still important that the information on your neon sign is straightforward. Choose a logo or design that has a relatively universal meaning and leaves little room for misinterpretation. A logo with a coffee cup, for instance, provides a fairly clear indication of the type of fare offered at a restaurant.

DON’T

Overcomplicate the design

When it comes to the dos and don’ts of designing a neon sign logo, the most important thing to remember is not to overcomplicate the design. You can mold neon signs into almost any shape and the design possibilities are virtually endless. Given such freedom, it is possible to include as many bends, twists, and colors as you’d like. Bear in mind, though, that doing so can cause the basic design of your neon sign logo to become muddled and it won’t be as easily visible from a distance. Choose a font and image that are unique and recognizable, yet still relatively simple. This will help the sign appear clearer when viewed at a distance and will dazzle your customers without completely overwhelming them.

Play it safe

While it’s important to be straightforward and keep things simple when designing a custom logo neon sign, you don’t want to play it safe. Neon signs are a great way to stand out from the competition and make your business shine but choosing an overplayed logo can cause your business to fade into the background. Choosing a standard shape or image for your sign and then making it your own will allow you to maintain the directness and simplicity of the sign, while also setting yourself apart from the competition. Consider adding unique images or colors that highlight the individuality of your business.