Businesses can use neon signs for many different purposes across various industries. One popular avenue for neon sign use is within the retail industry. Retail shops often use custom neon signs to spruce up their space and attract customers to their store. Because neon signs are so versatile and can be designed in an array of shapes and fonts, they can be used in retail shops of all shapes and sizes. This guide to how neon signs work in retail shops explores the different uses for neon in a retail environment so you can choose the method that works best for your store.

Exterior signage

As with most commercial use, the most common way neon signs work in retail shops is as exterior signage. Neon signs can come in various sizes and colors and can be visible from a significant distance. As such, they perfectly lend themselves to exterior signage.

This type of neon sign is generally designed for practical use rather than decorative. Exterior neon signs are frequently used to display the name of the retail store or important information pertaining to the store. For instance, neon signs that simply display whether the store is open or closed are highly popular among retail stores. However, exterior signs may be both decorative and informative. Designing a neon sign to replicate your store or company’s logo is a great way to advertise the business in a slightly more decorative manner.

Interior decor

Neon signs are equally as effective when placed in a retail shop’s interior. While interior neon signs can be put to practical use, they can also be used for purely decorative purposes. Decorative neon signs make shopping less of a chore and more of a fun experience. Decorative neon signs are particularly popular in smaller boutique stores. Neon signs can be utilized as a fun lighting option or can be used as decorative wall art. 

Visual merchandising

Visual merchandising is a very popular practice in retail stores. It refers to the impact that a store’s floor plan and design can have on consumers’ purchasing patterns and preferences. The goal of visual merchandising is to choose design features that highlight the store’s products in an innovative and alluring way.

Neon signs are a perfect tool for this. Highlighting store displays with neon lighting not only illuminates the products in an appealing way, but it also adds a touch of style and intrigue to the overall shopping experience. Consider accentuating exclusive items or new arrivals with a custom neon sign. This will draw focus to the products and will increase the likelihood of a sale.